What is social proof | social proof is such a powerful psychological factor, it is a great item to test across your site and on your landing pages in order to increase conversions
Conversion software. The Website Conversion Rate is nothing more than a percentage of website visitors who become customers. In this context, what is involved in converting may vary according to the objective of the company. For example, a conversion is not the same for an online store as it is for a professional services website.
Website conversion tools. Increase your website conversion rate, make sure that your desired action isn’t hidden in a boring, run-of-the-mill hyperlink—instead, be sure to use a nice looking “sign-up” or “purchase” button that is just begging to be clicked.
As you will know, conversion rate is often used as a KPI to review the effectiveness of E-commerce sites. Naturally, all site managers and owners want to know,
Social proof can be an effective marketing tactic for a number of reasons.
The most basic motivating force behind social proof is the bandwagon effect, a social psychology concept which states that people are more likely to engage in an action if other people are doing it.
For example, if over two million people have purchased a book and enjoyed it, the wisdom of the crowd dictates that you are likely to enjoy the book too.