PPC (Pay-Per-Click) advertising is an effective tool in your digital marketing efforts. However, when you’re investing your money in advertising, you want to be certain it’s worth it. Spending your dollars on PPC advertising campaigns can increase brand awareness, improve search rankings, and drive highly qualifies leads. But this requires a foolproof strategy to do it right and maximize your ROI.
By working with us at IQWaterloo, a leading PPC marketing company, we’ll create PPC ads that engage and inspire your target audience to achieve the desired results. Once our talented and skilled team understands your business goals, we’ll help make your marketing efforts profitable for you.
Guide to Choosing a PPC Marketing Company
Here are tips for finding a pay per click marketing company that can help you grow your business using proven strategies:
- Experience and Track Record
A PPC campaign will entail creating Ad accounts, setting up ad groups, selecting keywords, tweaking the campaign, and more. The finest PPC management companies have the relevant experience required to execute an effective strategy and a track record of running successful PPC campaigns.
Each PPC company has different ways of communicating with its clients. As such, it's crucial to make sure their communication methods can be flexible to accommodate you or align with your needs. When evaluating your options, find out how quickly they can respond to your concerns and questions. It’s important to be confident that the PPC advertising agency you want to collaborate with has great communication channels and protocols.
- Consider the Fee Structure of the PPC Agency
Some of the best PPC companies prefer to charge a flat fee. Others claim a percentage of what you’ll spend on advertising. PPC companies will typically charge 10 to 20 percent of the ad spend. In addition, some agencies will have a monthly retainer for their services. If you are spending a considerable amount, it will make more sense to negotiate a flat fee. That way, you won't give up so much money to the PPC agency.
Also, ensure you're not paying the company way more than you're using on advertising unless the marketing agency is willing to perform an audit to set the stage for your campaign. If your budget is small, an audit is the better option. That way, you can gauge whether the campaign is performing or not. And if it is, you can spend more on advertising.
If you’re not familiar with PPC processes, you might not want to commit yourself to lengthy contracts. However, there is a reason a lot of top-rated agencies need you to enter into a contract with them first—and not to trap you.
Developing a solid PPC campaign from the ground up requires money and time. Actually, the costs can be quite significant that the agency doesn’t earn from a new client until after a couple of months. Moreover, it can take time before you see real results from the efforts of a PPC campaign.
That said, it's vital to carefully review the terms and conditions of any contract to make sure you're comfortable with them, and they align with your needs and goals before signing anything.
Dedicated PPC Experts at Your Service
Every business is different; that's why our premier PPC marketing company tailors pay-per-click management services to the individual needs of your business while making it relatable to the right audience. This will ensure we help you reach your marketing goals and drive real results. Contact IQWaterloo for the best Google Ads, PPC, and SEO: 888-330-5553.