Social proof can be an effective marketing tactic for a number of reasons.
The most basic motivating force behind social proof is the bandwagon effect, a social psychology concept which states that people are more likely to engage in an action if other people are doing it.
For example, if over two million people have purchased a book and enjoyed it, the wisdom of the crowd dictates that you are likely to enjoy the book too.
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With nearly 20 years of experience in Web Development, SEO, (search engine marketing) online successful marketing strategies, new business startups, development and branding, JP D’Zahr is an authority in finding online methods of revenue and growth for companies of all sizes. He worked for companies like Microsoft, Boeing, Combio (online Banking industry) and Lawinfo.com (Law Industry Internet Marketing) developing online information database generating over 1 million visitors per month in several industries. Theworldofcode.com
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