Social proof can be an effective marketing tactic for a number of reasons.
The most basic motivating force behind social proof is the bandwagon effect, a social psychology concept which states that people are more likely to engage in an action if other people are doing it.
For example, if over two million people have purchased a book and enjoyed it, the wisdom of the crowd dictates that you are likely to enjoy the book too.
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Here are some facts regarding pay-per-click (PPC) marketing:
• About 15% of prospects searching for a solution click on ads.
• It is a great way to research which keywords perform best.
• Very effective at increasing brand recognition.
What Unit Scientific focuses on in regards to pay-per-click (PPC) marketing:
We can help identify keywords that will bring your company’s products in front of your ideal customer.
One of the best tools to post your advertisements online is Google Ads and a great place to get started if you are not already there.
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