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The most basic motivating force behind social proof is the bandwagon effect, a social psychology concept which states that people are more likely to engage in an action if other people are doing it.
For example, if over two million people have purchased a book and enjoyed it, the wisdom of the crowd dictates that you are likely to enjoy the book too.
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Kick Digital Media - Digital Marketing Agency
8688 E Raintree Dr Apartment 2015
Scottsdale AZ 85260 US855-919-1329
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